PRESS RELEASE: Sheilas Wheels
Written: Friday 26th June, 2009
BRA MOUNTAIN
NEWS COPY
The average woman will spend more than #15,000 on lingerie in their lifetime, a study found yesterday (Thur).
Ladies will shell out around #174 on 13 new pairs of knickers and bras every twelve months.
It also emerged one in two women believe lingerie to be the most important part of their outfit - even though it is not on show during the day.
Over a quarter (27 per cent) of the 3,000 women polled for Sheilas' Wheels admit they spend more than they should on lingerie.
And one in ten (11 per cent) said they refuse to sacrifice their scanties, despite the current recession.
Jacky Brown, of Sheilas' Wheels home insurance, said: ''With such a variety of prices and styles of lingerie in the shops these days, and women wanting to look and feel their best, it is so important not to underestimate the value of the underwear drawer.
''It seems that even in the economic downturn women won't cut back on their underwear spend which is why the new for old cover on your home insurance can be invaluable.''
It also emerged a whopping 82 per cent of women admit they feel more confident and desirable when they are wearing nice underwear.
And two thirds (65 per cent) think it is important to wear nice underwear to work.
The study also found women have such a close relationship with their lingerie that nearly half (43 per cent) have certain lingerie for different moods, whether it be the practical set or the sexy, slinky set.
Over half of women also admitted their underwear collection held special memories for them which may explain why one in ten (12 per cent) women keep certain items of their lingerie for 10 years or more.
LINGERIE LOVING CITIES
1. London
2. Aberdeen
3. Glasgow
4. Birmingham
5. Belfast
6. Manchester
7. Liverpool
8. Edinburgh
9. Leicester
10. Leeds
ENDS
Research conducted by global market research company www.onepoll.com
